Barcelona has reached a sponsorship agreement with the Japanese company Rakuten, which will wear the Barca shirt during the next four years. In each of those seasons, Barcelona will receive around 50 million euros and will start next July.
In Spain, Rakuten in a little-known brand, but in Japan is the leading website in online sales with more than 50 million users. His interests extend from e-books to travel-based businesses, banking, financial securities, credit card operations, insurance, electronic money, portals and media, online marketing, logistics and professional sports.
The company, which was born in 1997, invoices more than 1000 million euros per year and with this global agreement seeks to improve its brand image by associating it with one of the most successful clubs in the world and with enormous pull in the Asian country.
It is one of the ten largest internet companies in the world, is listed on the Japanese technology exchange, its market capitalization is close to 5,000 million dollars and has more than 3,700 employees.
Rakuten will replace Qatar Airways in the Barcelona shirt. A controversial sponsorship for the problems of the government catarí with the respect of the human rights.
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