Any interference in private life?
The social network Facebook blocked the pilot of an insurance plan to use the social network profiles of young drivers to set the cost of your policy.
UK insurer Admiral wanted the drivers permit to access the posts and "likes" on Facebook and from them to judge how safe behind the wheel.
The pilot scheme would prove for the first time and was voluntary, offering discounts on the total cost of the policy (never increases) that could reach US $ 430 a year.
But the plan did not receive the approval of Facebook, so its release was delayed at the last minute on Tuesday, after which was removed Wednesday, said the BBC reporter Kevin Peachey.
The company wanted to use computer analysis based on algorithms that would assess personality traits of the individual.
Individuals identified as meticulous and organized would get a better result.
Hidden algorithms that function as "weapons of math destruction"
For example, a post invites friends to meet at a time and in a specific place suggest a more organized and with a lower risk person behind the wheel.
Facebook does not want the insurance company to assess use posts drivers.
Write short and concise phrases or use lists would also be indicators of these positive traits.
On the contrary, evidence that the Facebook user is arrogant, as the use of exclamation points or frequent use of "always" and "never" instead of "maybe", would play against the discounts, he told the Guardian newspaper.
"Reduced Functionality"
The pilot was aimed at young drivers, especially those between 17 and 21 years and had to work through an app.
Under the plan, the fee is offered considering the type of car, the applicant's place of residence, age and use that would give him the vehicle.
After this initial evaluation, the personality test could lead to a discount of between 5% and 15%, said Admiral.
Car Mirror
The scheme was aimed at young drivers.
"Protecting the privacy of people on Facebook is of utmost importance to us. We have clear guidelines to prevent information obtained in Facebook is used in decisions about suitability," he told the BBC a spokesman for Facebook.
The insurer, meanwhile, said the app will launch with "reduced functionality".
Drivers can access the app via Facebook and answer questions from the insurer that can generate savings, but not based on their profile on the social network.
"Following discussions with Facebook, the product will be released with reduced functionality, allowing first-time drivers who enter through the social network and share some information that assures them a faster, simpler and reduced fee," said Admiral.
The company insisted that no access to Facebook data of customers and stores data that no social networks to determine prices.
"They're just being honest"
Open Rights Group, a digital rights group, said the decision of Facebook should be welcomed because the insurance plan was "intrusive" and "inappropriate".
Digital rights groups welcomed the decision of Facebook.
"Social networks do not want you to feel inhibited. What should be relevant for financial companies is the financial information," said Jim Killock, executive director of the Open Rights Group.
But Louise Haigh, head of digital economy Labour Party, said: "Other insurers will use social network data to determine premiums undoubtedly and to promote Admiral insurance is being honest, simply.".
The social network Facebook blocked the pilot of an insurance plan to use the social network profiles of young drivers to set the cost of your policy.
UK insurer Admiral wanted the drivers permit to access the posts and "likes" on Facebook and from them to judge how safe behind the wheel.
The pilot scheme would prove for the first time and was voluntary, offering discounts on the total cost of the policy (never increases) that could reach US $ 430 a year.
But the plan did not receive the approval of Facebook, so its release was delayed at the last minute on Tuesday, after which was removed Wednesday, said the BBC reporter Kevin Peachey.
The company wanted to use computer analysis based on algorithms that would assess personality traits of the individual.
Individuals identified as meticulous and organized would get a better result.
Hidden algorithms that function as "weapons of math destruction"
For example, a post invites friends to meet at a time and in a specific place suggest a more organized and with a lower risk person behind the wheel.
Facebook does not want the insurance company to assess use posts drivers.
Write short and concise phrases or use lists would also be indicators of these positive traits.
On the contrary, evidence that the Facebook user is arrogant, as the use of exclamation points or frequent use of "always" and "never" instead of "maybe", would play against the discounts, he told the Guardian newspaper.
"Reduced Functionality"
The pilot was aimed at young drivers, especially those between 17 and 21 years and had to work through an app.
Under the plan, the fee is offered considering the type of car, the applicant's place of residence, age and use that would give him the vehicle.
After this initial evaluation, the personality test could lead to a discount of between 5% and 15%, said Admiral.
Car Mirror
The scheme was aimed at young drivers.
"Protecting the privacy of people on Facebook is of utmost importance to us. We have clear guidelines to prevent information obtained in Facebook is used in decisions about suitability," he told the BBC a spokesman for Facebook.
The insurer, meanwhile, said the app will launch with "reduced functionality".
Drivers can access the app via Facebook and answer questions from the insurer that can generate savings, but not based on their profile on the social network.
"Following discussions with Facebook, the product will be released with reduced functionality, allowing first-time drivers who enter through the social network and share some information that assures them a faster, simpler and reduced fee," said Admiral.
The company insisted that no access to Facebook data of customers and stores data that no social networks to determine prices.
"They're just being honest"
Open Rights Group, a digital rights group, said the decision of Facebook should be welcomed because the insurance plan was "intrusive" and "inappropriate".
Digital rights groups welcomed the decision of Facebook.
"Social networks do not want you to feel inhibited. What should be relevant for financial companies is the financial information," said Jim Killock, executive director of the Open Rights Group.
But Louise Haigh, head of digital economy Labour Party, said: "Other insurers will use social network data to determine premiums undoubtedly and to promote Admiral insurance is being honest, simply.".
ليست هناك تعليقات:
إرسال تعليق