FC Barcelona vice-president and head of the Department of Marketing and Communication, Manel Arroyo, was the last star of the week that has participated in space 'Club t' explains' program TimeB of BarçaTV. Arroyo said the first thing is the good positioning of the Barça brand in the global arena: "It is one of the strongest We must continue working on its growth course, the results of our first team football with it..." "Everyone gasps with transmitting our stars, in particular, and the club in general," Barca vice president.
In this sense, Arroyo recalled that the agreement with Nike allows the club "have the best sponsorship deal in the world of sport." The head of Marketing and Communication explained that the club felt very comfortable with Nike and not left to the market in search of alternatives. "We believe we are at number 1, and Nike also said the agreement with us was essential for them," said Arroyo, who pointed out that this agreement will enter about 150 million euros per season from 2018.
Asked about the extension of the agreement with Qatar Airways, Arroyo said: "We have to thank accept this proposal, because they know that we are seeking sponsorship deal the club deserves and yet, they have demonstrated their desire to maintain good relationship with the club. " FC Barcelona vice-president reiterated that continue looking for other options in the market and later we will have to convene an Extraordinary Assembly to present a proposal for main sponsor, be with anyone. "
HONG KONG TO NEW YORK
As part of the interview with Barca TV, Arroyo said that more and more brands are added to the list of sponsors: "The momentum we live makes've gone from five international sponsors when we arrived at 42 today ". Barca vice president predicted that soon a new global agreement that has been managed in Hong Kong office will be announced. "Hence the importance of being in the territories. Hong Kong, New York ..., we will be in places where football is developing. Now we have to think in South America, where they come many of our big stars," he said Arroyo, very pleased by the acceptance that has the club around the globe.
The vice president of FC Barcelona took advantage of the interview to show their satisfaction with the new distribution of television rights. "There is room for improvement, but the club can be satisfied with having led the league this change of model has been shown that making a single management, thinking only clubs, the basket grows. " Arroyo recalled that, with the new cast, FC Barcelona continues with the 140 million euros of revenue, but smaller clubs have benefited.
ليست هناك تعليقات:
إرسال تعليق